← /episodes
[ S01E02 ]EN2026-06-1020:29

S01E02 - Can You Trust What You See? The Rise of C2PA

S01E02 - Can You Trust What You See? The Rise of C2PA
▶ play episode
Download ↓

AI can now generate images, videos, voices, and documents that are nearly indistinguishable from reality. As synthetic content becomes increasingly common, a new question emerges: how can we verify what is authentic?

In this episode, we explore C2PA (Coalition for Content Provenance and Authenticity), the emerging open standard designed to bring transparency and provenance to digital content. We explain how content credentials work, which companies are adopting them, and why provenance may become one of the most important building blocks of trust in the AI era.

From deepfakes and manipulated media to journalism, compliance, and digital evidence, we examine how C2PA aims to answer one of the defining questions of our time:

Can we still trust what we see online?